Business and Management
Sales Marketing and PR in Service Industry (3rd Edition) (Book with DVD)
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- Service marketing is all about relationships, even more so than other types of marketing.
- Effective service marketing is important because, without it, service providers would not attract and retain customers.
- In this updated edition, a detailed introduction to the theories and practices of the public relations is given.
- Fully updated throughout, some new chapters covering current topics are also added in this revised edition.
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