Business and Management

Entrepreneurial Behavior (2nd Edition) (Book with DVD)

Entrepreneurial Behavior (2nd Edition) (Book with DVD)

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    • Covers the characteristics of entrepreneurs, identification of viable opportunities, methods of establishing a business, business valuation, franchising, and managing the business systems of a small enterprise.
    • Provides a distinctive overview of methodological, theoretical and paradigm changes in the area of entrepreneurship research.
    • Essential reading for students of international business, entrepreneurship and SMEs.
    • In its updated second edition, this book has been extensively revised on a chapter by chapter basis.