Hotel and Restaurant Management

Destination Marketing and Management (2nd Edition) (Book with DVD)

Destination Marketing and Management (2nd Edition) (Book with DVD)

  • ISBN
  • Price
  • Publication Year
  • Publisher
  • Binding
  • Description
  • About the Editor
    • Offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular.
    • Provides an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications.
    • Explores theoretical and applied aspects of sport tourism destination marketing and management.

Destination management and destination marketing are relatively new phenomena in tourism professional practice and in the tourism literature. They have now, however, become recognized as being integral to the success of a tourism destination. Tourism is a relatively new academic discipline. The study of tourism as a focal subject has sometimes been treated with derision in academic circles, perhaps because of its novelty, perhaps because of its superficial fragmentation, perhaps because it cuts across established disciplines. Tourism destination marketing is now widely recognized as an essential component in the management of destinations, an integral part of developing and retaining a particular location’s popularity. Destination management organizations (DMOs) have the overall responsibility for the coordination and integration of the destination mix elements, and for destination marketing.


This Second Edition of ‘Destination Marketing and Management’, a comprehensive and integrated textbook, uniquely considers both destination marketing and management in one volume. This handy Edition will focus to understand that the tourism destination marketing and management is a mandatory course for the students of tourism.