Career Guide: Sports Marketing

The billboards at your local stadium, the corporate sponsored tournament you watch on TV, and the commercials with athletes promoting your favorite fast-food chain are all products of the innovative thinking and hard work of sports marketing professionals. Although the hours can be long and the environment fiercely competitive, sports marketing offers many rewards. Generous salaries, challenging work, and excellent perks such as free tickets to sporting events and the chance to meet pro athletes are only a few of the reasons sports marketing is a popular career aspiration. Sports marketing allows corporations to associate their brands and products with the excitement, enjoyment, and admiration that audiences assign to games and athletes. This industry, as a whole, derives its promotional techniques from fields such as advertising, public relations, and marketing. Marketers understand the popularity of sports and have made them a centerpiece of marketing campaigns for decades. As the size and popularity of national sports has grown, the field of sports marketing has grown with it. As long as sports continue to thrill hundreds of millions of people, they will continue to be a prime events to deliver advertising messages. Sports marketing uses sports, in any form, to help sell goods and services. This particular style of marketing is less about using a single strategy and more about using the content of sports to assist marketing efforts. This is not limited to professional sports, and may include college athletics, minor leagues, or alternative sports.
About the Guide
This Career Guide provides guidance to people facing a variety of career challenges. These challenges may include dealing with redundancy, seeking a new job, changing careers, returning to work after a career break, building new skills, personal and professional development, going for promotion, and setting up a business. The common aim of the career guide, whatever the particular situation of the individual being guided, is normally to help that individual gain control of their career and, to some extent, their life. This comprehensive resource has been developed to provide you with a road map for your particular area of interest to shape the career in Sport Marketing as Marketing Representatives or Event Coordinators. Whether you are looking for that entry-level position, growing in your respective field, or making a career transition, the means to accomplish your goals are within this resource. The Career Guide looks at what are marketing representatives, the roles and responsibilities they carry out and the essential qualities needed to succeed.