Theory, Practice and Techniques in Business and Marketing Management (2nd Edition)
Business and Management
Theory, Practice and Techniques in Business and Marketing Management (2nd Edition)
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This revised edition deals with the functions of a business or an organization and then addressing the contemporary issues that affect them.
A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements.
Some new chapters covering current topics are also added in this revised edition.
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