Business and Management
Illustrated Handbook of Digital Marketing
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- By now, there is no doubt that digital marketing, in its various forms, should be a key part of any modern business approach.
- Digital marketing allows small businesses to compete with a much smaller advertising budget.
- When managed effectively, it gives them laser-focused control over where and how they spend their money.
- Demonstrates how using this single realization as a starting point helps to build and implement more effective campaigns.
- Discusses various digital media and analyses how the field of marketing can benefit from them.
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