The growing importance of business analytics has caught the attention of many business leaders and it has several advantages.
The insight gained by BA enables these companies to automate and optimize their business processes.
In fact, data-driven companies that utilize Business Analytics achieve a competitive advantage because they are able to use the insights to explore data to find new patterns and relationships.
This book provides a clear and non-intimidating overview of the topic; explains how to use business analytics to sort through an ever-increasing amount of data and improve the decision-making.