3GE Collection on Business Management: New Product Development
Business and Management
3GE Collection on Business Management: New Product Development
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Description
New products are the major driver of revenue growth in today's dynamic business environment.
This collection is designed to familiarize students with the principles and practices in the development, design, marketing and introduction of new products and services.
This book provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.
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